All prices are in Canadian dollars.

SMT - Marketing - Fall 2020

Date:   Sep 23, 2020 - Sep 24, 2020
Time:   9:00 AM (EDT)
Location:   Zoom Virtual Platform

As a response to the COVID -19, we have moved all our in-class modules and workshops to virtually accessible platforms. We are fully cognizant of the difficult decisions you are making everyday as supply chain professionals driving the Canadian economy during this extraordinary time. We applaud your commitment to continued education and would like to support you with our special pricing options noted below.

This workshop will take place on the Zoom webinar platform, please download Zoom here https://zoom.us/download


Early Bird Registration until July 29, 2020

  • Members: $787.50 + HST
  • Non Members: $1057.50 + HST
    • Non member registration includes membership until April 30, 2021
      • *Available to Ontario residents only
      • Membership will be activated after this course is completed

Regular Registration

  • Member: $875.00 + HST
  • Non Member: $1,175.00 + HST
    • Non member registration includes membership until April 30, 2021
      • *Available to Ontario residents only
      • Membership will be activated after this course is completed

Workshop Overview

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed are the marketing mix: the “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

Workshop Goals

Upon completion of this seminar, participants should be able to:

  • Understand the role and importance of marketing in a business organization
  • Identify opportunities and challenges for an organization in the business environment.
  • Identify potential markets for a business’s offering.
  • Understand how the marketing mix is applied to target market segments.
  • Create and present an abbreviated marketing plan.

Instructor: Carla Langhorst

Carla Langhorst has been instructing the Transportation & Logistics Module for the last 3 years at Humber College as well as the Communications and Introduction to Marketing Workshops. She has a unique combination of both supply chain and marketing experience that helps students understand the interconnectivity between these two crucial areas of business. Her supply chain experience includes Canadian Pacific Railway, Wheels Group, and an MBA from University of British Columbia in Supply Chain Management. While marketing activities steam from her BBA from Wilfrid Laurier and work at Coca-Cola Limited and McCain Foods. Currently Carla is the Director of Operations of The Nines Consulting Group, where she manages the sales and marketing for small businesses throughout North America.  Some industries that she has been involved in over the last 3 years include professional services, eLearning, retrofit lighting, telecommunication consulting, event planning, mobile apps, enterprise software, non profits, pharmaceutical, recruitment, and packaging. 

Please abide by the  Competition Law Compliance Policy 

Seminar Cancellation/Refund Policy:

A full refund will be issued on cancellations received in writing at least 10 business days prior to the workshop start  date. An administration fee of $150.00 is applicable if notification is received between three and nine days prior to start date. Thereafter no refund will be available. Substitutions and transfer of registrations is permissible when received in writing three business days before the workshop start date.  Credits to be used for future offerings are valid for 12 months from the date of initial payment and will expire if not used in that time frame.  

Seminar Cancellation/Rescheduling:

In the event of a workshop being cancelled or rescheduled, prior notification will be given to registrants by phone or e-mail, with the option of a full refund of registration fees or transfer of registration to another Supply Chain Canada offering.

Registrations must be received no later than 3 days prior to the start date to allow time for processing confirmation.

Attendees will  receive a confirmation email with the specific workshop details, such as room number shortly after registering for the event.

 

 

 


Registration/Enrollment

To begin, please enter your email address below.

Should you not be able to complete the form in one sitting, any information you have entered will be saved and your form will continue from where you left off when you return.

By entering your email you are giving your consent to be contacted electronically by Supply Chain Canada on matters regarding the event and your registration/enrollment.


Optional

Have a promotional code? Enter it here.